The HP-Google Skills for Business program for 2025 is now accepting applications.
Together, Google, HP, and Upskill Universe are providing young African businesses and SMEs with a skills for business program.
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Customized training is available in fields like e-commerce, digital marketing, and artificial intelligence (AI) through the HP-Google Skills for Business Program.
The eligibility, perks, timeline, and application process will all be covered at length in this post.
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When is the Application Deadline:
📅 Not Specified
Tell Me About The Award:
The HP-Google Skills for Business Programme 2025 is a joint initiative by Google, HP, and Upskill Universe to empower African entrepreneurs and small businesses with cutting-edge digital skills. The programme provides training in Artificial Intelligence (AI), digital marketing, and e-commerce, helping SMEs work smarter, attract more customers, and expand their online presence.
It builds on Google’s successful Hustle Academy Business Bootcamp (supporting over 15,000 SMEs since 2022) and integrates HP LIFE’s 30+ training modules available in 8 languages online, via app, and offline.
Which Fields are Eligible?
✅ Small and Medium Enterprises (SMEs) in:
- Artificial Intelligence for business
- Digital Marketing
- E-commerce
- Productivity and operational efficiency
- Customer experience & business funding
Type:
📚 Business Training & Mentorship Programme
Who can Apply?
Applicants must be:
- Small or Medium business owners in Africa
- Individuals seeking to scale their businesses using technology
- Entrepreneurs ready to participate in virtual workshops and self-paced training
- Able to commit to a 3–5 hour training programme
How are Applicants Selected?
Selection is based on:
- Completion of the HP-Google Skills for Business Eligibility Survey
- Alignment of business needs with programme focus areas
- Willingness to engage in practical, hands-on training and mentorship
Which Countries Are Eligible?
🌍 All African countries
Where will the Award be Taken?
📍 Online (Virtual Training + Self-paced modules)
How Many Awards?
🎯 Not specified — open to multiple SMEs across Africa
What is the Benefit of the Award?
- 💡 Free 3-hour virtual training on Digital Marketing, AI & E-commerce
- 🎓 Access to 3 additional self-paced courses (funding, customer experience, etc.)
- 🤝 Business mentorship from experts
- 📈 Practical tools to boost productivity, reach more customers, and scale online presence
- 🌍 Access to a community of African entrepreneurs
How Long Will the Award Last?
⏳ Training is 3–5 hours (virtual + self-paced modules), with continued access to HP LIFE resources.
How to Apply:
- Ensure your eligibility as an African SME or entrepreneur.
- Join the free 3-hour virtual training in Digital Marketing, AI & E-commerce.
- Access additional self-paced courses on funding, customer experience, and more.
- Complete the Hustle Academy-HP Eligibility Survey to secure your spot.
👉 Click Here to Apply (HP-Google Hustle Academy Survey)
